The challenge
The gym posted inconsistently, mostly reposted stock, and had no repeatable way to produce content.
Social Media
From 4K to 120K followers in seven months
A content system built on shootable formats — 8 reels a week, all from two shoot days a month.
- Client
- Atlas Fitness
- Industry
- Fitness & Wellness
- Year
- 2024
4K → 120K
Followers
2.4M
Monthly reach
+310/mo
New memberships
What we did
We designed five repeatable reel formats, shot them in batches two days a month, and built a publishing calendar the front desk could actually maintain.
What was involved
- Social Media
- Video Production
- Content Strategy
Services used
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