The challenge
Lumière had a genuinely good product line trapped inside packaging and a website that looked like a template. Customers browsed and left; the brand had no reason to be remembered.
Branding
A beauty brand that finally looks expensive
Full identity rebuild, e-commerce site and a launch campaign that tripled first-month revenue.
- Client
- Lumière Beauty
- Industry
- Beauty & Skincare
- Year
- 2025
+212%
Revenue in month 1
1.1% → 3.4%
Conversion rate
+38%
Avg. order value
What we did
We rebuilt the identity around clinical warmth — a restrained palette, editorial typography and product photography with real texture. Then we rebuilt the store around a single question: how fast can someone find the right product for their skin?
What was involved
- Brand Identity
- Packaging
- E-Commerce
- Photography
Services used
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