The challenge
Traffic was expensive and the store converted badly on mobile. Ad spend was growing while profit was not.
E-Commerce
Scaling a furniture store past its own warehouse
A rebuilt store, a paid media engine and CRO work that took ROAS from 1.6x to 5.2x.
- Client
- Nordhaus Living
- Industry
- Furniture & Interiors
- Year
- 2025
1.6x → 5.2x
ROAS
+164%
Mobile conversion
−47%
Cost per purchase
What we did
We rebuilt the product and checkout experience mobile-first, restructured the ad account around margin instead of revenue, and introduced a creative testing cadence that shipped new angles weekly.
What was involved
- E-Commerce
- Meta Ads
- CRO
- Web Development
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