The challenge
A new café in a saturated street with zero audience and a three-week runway.
Performance Ads
A café that sold out its opening weekend
Pre-launch hype campaign, geo-targeted ads and an NFC review system from day one.
- Client
- Bella Café
- Industry
- Coffee & Café
- Year
- 2024
Sold out
Opening weekend
$0.6
Cost per visit
128
Reviews in week 1
What we did
Three weeks of build-up content, hyper-local Meta ads inside a 3km radius, an opening-weekend offer and NFC tap cards on every table collecting reviews from the first customer.
What was involved
- Meta Ads
- Social Media
- NFC Cards
- Launch
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