The challenge
A 30-year-old family business with deep trust among older customers and no presence among anyone under forty.
Branding
Heritage jewellery, rebuilt for a younger buyer
Identity refresh, product photography and a social system that reached a new generation without losing the old one.
- Client
- Kanz Jewelry
- Industry
- Jewellery & Luxury
- Year
- 2025
8% → 41%
Under-40 customers
+390%
Engagement rate
+62%
In-store visits
What we did
We kept the heritage marks and modernised everything around them — new type, new photography language, and content that told the family story instead of just showing product.
What was involved
- Brand Identity
- Photography
- Social Media
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