The challenge
A large email list with a 12% open rate and almost no repeat purchase flow.
Software & AI
90% open rates beat email by a distance
BlueByte Broadcast rollout across a 40,000-contact customer base.
- Client
- TechnoMart
- Industry
- Electronics Retail
- Year
- 2025
12% → 91%
Open rate
+143%
Repeat purchase rate
$0.8
Revenue per send
What we did
We migrated the customer base onto WhatsApp with proper opt-in, segmented by purchase history, and built abandoned cart, restock and offer sequences.
What was involved
- WhatsApp Marketing
- Automation
- Retention
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